Business coaching sells outcomes – growth, clarity, better decisions – and when a client's business goes the other way, the coach's advice is where blame looks first.
Carry £1m PI as your professional baseline, declare any consulting-style deliverables, and let contracts do half the work – clear engagement terms about who decides what are both good practice and your insurer's favourite exhibit. Coaching individuals on wellbeing rather than businesses on strategy? That's life coaching, with its own guide and its own wording questions.