If you've ever tried to work out what insurance your business actually needs, you'll know the problem. Search any trade and you'll find a wall of near-identical pages, most of them written by whoever's trying to sell you a policy, all of them vague in the same way. What you're rarely told is the thing that matters: which specific covers apply to the way you work, which are legally required, which your clients will demand in a contract, and which you can safely skip.
Denney exists to fix that — one trade at a time.
We write in-depth insurance guides for individual UK trades and professions — not "small business insurance" in the abstract, but reflexologists, door supervisors, dance teachers, mortgage brokers, virtual assistants, and dozens more. Each guide explains the covers that matter for that specific work, in plain English, with real price ranges and the wording details that decide whether a policy actually pays when you claim.
Alongside each guide is a short, free quiz. Answer a few questions about how you work — where, with whom, at what scale — and we match you to the providers whose cover fits your situation, whether that's a professional-body scheme, an instant online policy, or a specialist broker.
We think you should know this up front. Denney is free to use, and when you click through to some insurers we may earn a referral fee. That pays for the research, but it doesn't determine what Denney recommend. Many of the best options in our guides — professional-body schemes, specialist brokers, membership routes — pay us nothing at all, and we feature them just as prominently, because leaving them out would make the guidance worse. Our only product is guidance you can trust, and steering you wrong would end the whole enterprise.
Every guide is built the same way: we work through each provider's own policy documents to establish what's actually covered, gather published customer-review data to see how they treat people at claim time, and set it all against the regulatory and professional-body requirements for that trade. We date every guide so you can see when we last checked — and we recheck, because prices, ratings and rules all move.
Where the evidence is strong, we say so plainly. Where it's thin — a provider with few reviews, a price that couldn't be verified — we tell you that too, rather than papering over the cracks.
Denney provides independent guidance to help you make your own informed decision. We are not an insurance broker, we don't arrange or advise on specific policies, and nothing here is regulated financial advice. Always read a policy's own terms before you buy — and if you need advice tailored to your specific circumstances, speak to a regulated broker or adviser.