About Denney

Small business insurance shouldn't be this confusing

Search any trade and you'll find a wall of near-identical pages, most written by whoever's trying to sell you a policy. What you're rarely told is the thing that matters: which covers apply to the way you work, which are legally required, which your clients will demand in a contract, and which you can safely skip.

Denney exists to fix that – one trade at a time.

Looking closely at the small print

Guides for real trades, not "small business" in the abstract

In-depth trade guides

Reflexologists, door supervisors, dance teachers, and dozens more. Each guide covers what matters for that specific work, in plain English, with real price ranges and the wording details that decide whether a policy actually pays.

A 1-minute quiz per trade

Answer a few questions about how you work – where, with whom, at what scale – and we match you to the insurers whose cover fits your situation, whether that's a professional-body scheme, an instant online policy, or a specialist broker.

How we make money – and why it doesn't bias us

Denney is free to use, and when you click through to some insurers we may earn a referral fee. That pays for the research, but it doesn't determine what we recommend.

Many of the best options in our guides – professional-body schemes, specialist brokers, membership routes – pay us nothing at all, and we feature them just as prominently, because leaving them out would make the guidance worse. Our only product is guidance you can trust.

Every guide is built the same way

  1. Read the policy documents

    We work through each provider's own wording to establish what's actually covered – not what the marketing page claims.

  2. Weigh the customer reviews

    We gather published review data to see how each insurer treats people at claim time, when it counts.

  3. Check it against the rules

    We set it all against the regulatory and professional-body requirements for that specific trade.

  4. Date it, then recheck it

    Every guide shows when we last checked – and we do recheck, because prices, ratings and rules all move.

Where the evidence is strong, we say so plainly. Where it's thin – a provider with few reviews, a price we couldn't verify – we tell you that too, rather than papering over the cracks.

Denney provides independent guidance to help you make your own informed decision. We are not an insurance broker, we don't arrange or advise on specific policies, and nothing here is regulated financial advice. Always read a policy's own terms before you buy – and if you need advice tailored to your circumstances, speak to a regulated broker or adviser.